Your ad data is probably lying to you.
GA4, Meta Pixel, and Google Ads tags break silently after theme edits, app installs, and checkout changes. Then you spend months making budget decisions on garbage data. We find the breaks and fix them, so every dollar is judged on numbers you can trust.
Broken tracking never announces itself.
There is no error message when a pixel breaks. The dashboards keep showing numbers, the numbers are just wrong. By the time it surfaces, you have spent weeks scaling the wrong campaigns and cutting the right ones. Here is what it usually looks like.
Purchase events firing twice
Your Meta pixel and Conversions API both count the same sale, so ROAS looks inflated and you scale campaigns that are quietly losing money.
GA4 went quiet after a theme edit
A checkout change or app install broke the purchase event weeks ago. Revenue reporting has been wrong ever since and nobody noticed.
Google Ads shows zero conversions
You are booking sales, but the conversion tag never fires, so Smart Bidding is optimizing blind and starving your best campaigns.
Meta ROAS never matches your revenue
The platform says one number, your bank says another. When the data disagrees this badly, every budget decision is a guess.
A broken pixel is not a technical problem. It is a budget problem.
Ad platforms bid with the data you feed them. Feed them a purchase event that fires twice and they will chase the wrong buyers and inflate your ROAS. Feed them nothing and Smart Bidding starves your best campaigns because it cannot see them working.
On a $20,000 per month ad budget, a single mis-fired conversion event can quietly misdirect thousands of dollars before anyone catches it. The fix costs less than one bad week of spend.
Every tag, every event, verified.
We do not eyeball a dashboard and call it a day. We validate each event where it actually fires, then hand you a plain-English list of what is broken and what it is costing you.
- GA4 configuration and the purchase and lead events, validated in DebugView
- Meta Pixel and Conversions API, including event deduplication keys
- Google Ads conversion tags and Enhanced Conversions
- Google Tag Manager container hygiene and duplicate or conflicting tags
- Consent Mode v2 and whether it is silently dropping your conversions
- Server-side tracking status and where first-party data is leaking
- Cross-platform attribution: why your dashboards disagree, and which one to trust
- A prioritized fix list, ranked by how much ad spend each issue is wasting
From "is it broken?" to "it is fixed" in a week.
Free tracking check
We scan your site from the outside and flag the obvious breaks. No access required, no cost, no sales call.
Full audit
A deep manual audit of every tag and event, delivered as a short Loom walkthrough plus a scorecard and prioritized fix list. Credited toward your repair.
We fix it
We repair the tracking, verify every event fires once and correctly, and hand you clean data your ad platforms can actually bid on.
We keep it fixed
Optional monitoring: we validate your tracking every month and alert you the moment an event breaks, before it costs you a dollar.
Fixed prices. No open-ended consulting.
Start with the free check. Move up only if there is something to fix. The audit fee is credited toward your repair.
Free Tracking Check
See if anything is broken in 2 minutes.
- Automated scan of your live site
- Flags missing, duplicate, and conflicting tags
- Instant summary report
Tracking Audit
Every tag and event, checked by a human.
- Full manual audit of GA4, Meta, and Google Ads
- Loom walkthrough plus scorecard
- Prioritized fix list
- Credited toward your repair
Tracking Rescue
We find it and we fix it.
- Everything in the audit
- Repair of GA4, Meta Pixel and CAPI, and Google Ads
- Every event verified to fire once, correctly
- 48 to 72 hour turnaround
Tracking Monitoring
Never fly blind again.
- Monthly validation of every event
- Alerts the moment tracking breaks
- We fix breaks as they happen
- Priced to your stack and ad spend
Custom stacks (server-side tagging, multi-store, headless) are quoted after the audit.
What owners ask before they book.
How do I know my conversion tracking is even broken?
Most merchants have no idea until someone shows them. The common tells are a Meta ROAS that never matches your real revenue, Google Ads reporting far fewer conversions than sales you know happened, or a sudden drop in tracked purchases right after a theme edit, app install, or checkout change. Our free check flags the obvious breaks from the outside, and the full audit confirms exactly what is firing and what is not.
What does the audit actually cost, and is repair included?
The standalone audit is $299 and is credited toward your repair if you proceed. Tracking Rescue, which bundles the audit and the repair of your GA4, Meta Pixel and Conversions API, and Google Ads tags on a standard stack, starts at $499. Complex setups like server-side tagging, multi-store, or headless are quoted after the audit.
Do you need access to my accounts?
The free check needs nothing but your URL. For the full audit and repair we ask for view or edit access to your ad accounts, GA4, and tag manager, depending on the scope. We tell you exactly what we need before you pay, and we never touch anything outside the agreed work.
What if you audit it and nothing is broken?
Then you get a clean bill of health in writing, a scorecard you can hand to any future agency, and the confidence that your ad decisions are built on real data. That is worth knowing. In practice, on accounts that have shipped theme or checkout changes in the last year, we almost always find at least one event that is double-firing or missing.
Which platforms and stores do you support?
GA4, Meta Pixel and Conversions API, and Google Ads across Shopify, WooCommerce, and most custom stacks. Shopify stores that recently migrated to checkout extensibility are the most common source of silent breakage right now, and we handle those regularly.
Find out what your tracking is hiding.
Send us your URL and we will run the free check. If something is broken, we will show you the exact event, with a screenshot. If it is clean, we will tell you that too.
Get the free tracking check