BigCommerce, Handled by People Who Actually Operate It
Digital Jutsu builds and grows BigCommerce stores with hands-on production experience across Stencil themes, B2B Edition, multi-storefront channels, and the marketing stack that runs on top.
Most agencies quote you Shopify patterns and hope they transfer. They don't. Stencil is not Liquid, B2B Edition is its own product with its own rules, and a store that serves retail buyers, dealers, and government pricing from one catalog needs architecture, not improvisation. We work inside production BigCommerce storefronts every week, B2C and B2B, so the sharp edges that stall other teams for a sprint are things we already know how to walk around.
What operators in this space actually deal with
Your agency knows Shopify, not BigCommerce
The proposals look the same until the work starts. Then Stencil's toolchain, Page Builder's limits, channel behavior, and B2B Edition's separate world turn every two-day task into two weeks of learning on your budget.
A theme upgrade you keep postponing
Years of customizations live in your theme, and every new base-theme release makes the gap scarier. So the store stays frozen on an old version, missing performance and feature updates, because nobody can say what breaks if you upgrade.
Wholesale still runs on emailed spreadsheets
Your dealers or wholesale buyers order by phone and PDF price list while the B2B portal stays on the someday list. Customer groups are half-configured, negotiated pricing lives in someone's head, and reps burn hours on orders a portal should take.
Script Manager is a haunted house
Years of pasted marketing tags and promo snippets, nobody remembers which pages they fire on, two of them conflict, one slows the checkout, and there is no backup. Removing anything feels like defusing a bomb.
What we run for BigCommerce merchants
Stencil Theme Development & Upgrades
Custom theme work with the discipline that makes upgrades survivable: customizations isolated in a clean layer, feature branches against a staging channel, and version upgrades that carry your work forward instead of burying it.
Explore the serviceB2B Edition Implementation
Dealer and wholesale portals done properly: customer groups and price lists, catalogs and content gated by group, negotiated pricing, buy-group promotions, and an ordering flow your reps stop having to babysit.
Multi-Storefront & Channel Architecture
Retail, wholesale, government, and prelaunch experiences from one catalog, with clear-eyed guidance on when a channel is enough and when a separate store is the right call, because unwinding the wrong choice later is expensive.
Script Manager & Integration Engineering
Third-party tools installed cleanly, promo and personalization scripts scoped to the pages and customer groups they belong to, everything documented and backed up so nothing on your store is mystery code.
Landing Pages & Content Sections
Campaign pages, store locators, product registration, and editorial sections built in Page Builder or Shogun inside your design system, structured so your own team can edit them after we hand off.
Explore the serviceGrowth: SEO, Paid, Email & Tracking
The full acquisition stack tuned for BigCommerce, including the conversion tracking layer, GA4, Meta Pixel and CAPI, and Google Ads tags, verified to fire once and correctly through checkout.
Explore the serviceWhat we've delivered for businesses like yours
Things buyers in this space ask us first
Get a straight answer on your BigCommerce store
Run the free e-commerce diagnostic and we'll look at your speed, tracking, and conversion path. If you're weighing a theme upgrade, a B2B portal, or a migration, bring the questions to the follow-up and you'll get an operator's answer, not a pitch.
Run the free e-commerce diagnostic